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According to a newly published report by Informes de Expertos, titled “Mercado Mexicano de Guacamole, Informe y Pronóstico 2021-2026”, it is estimated that the market for guacamole in Mexico will grow at a CAGR of around X% during the forecast period 2021-2026. One of the important trends that is shaping the market is the rising popularity of avocados as a superfruit, due to which there is an increasing demand for processed avocado products. The increasing number of fast-service restaurants, increasing demand for processed foods and rising consciousness among people to maintain good health represent some of the significant growth-inducing factors. Moreover, a tremendous demand from the neighboring market of the US further pave the way for domestic players to expand their presence and offer innovative products.